Take back your time.
Take back your life.
You lie down after a long day, pick up your phone, and 2 hours disappear. bloc is a fridge magnet + iOS app that makes you walk to the fridge to unlock blocked apps. Real friction. Real results.
Our Mission
Big Tech spent billions engineering your addiction.
We're building the off switch.
bloc is the first step toward a world where you control your attention — not algorithms. Physical friction. Real results. No willpower required.
The problem
Your screen time is costing you.
You've tried screen time limits. You've tried deleting apps. Nothing sticks because the problem isn't willpower. It's design.
daily screen time across working professionals we interviewed
lost every night to the 'me time' scroll trap
interviewees said software blockers failed them
Why software blockers fail
"I tried passwords, app limits, screen time settings. All failed. It's just one or two taps away. So I bought a second phone for ₹15,000 just to create physical separation."
From our user research across 15+ people. Every single person who tried software-based blocking found it useless. The only thing that worked was physical distance.
The solution
Not another screen time app.
Tap to start blocking. Walk to the fridge to unlock.
A fridge magnet that fights addiction.
bloc is a small physical device that sticks to your fridge like a magnet. When you want to open a blocked app, you have to walk to the fridge and tap the device. Real, physical distance between impulse and action.
Sticks to your fridge
A compact device with a built-in magnet. Mount it on your fridge and walk away. It stays put until you need it.
Walk to unlock
Want to open Instagram? Walk to the fridge first. That 30-second trip is enough to break the autopilot habit loop.
iOS app syncs instantly
Smart blocking, focus schedules, streaks, and usage insights. All synced with the device on your fridge.
Features
Everything you need to break free.
Powerful features designed for real life, not willpower fantasies.
Focus Mode
Block distracting apps with one tap. Custom schedules for work, sleep, and deep focus.
Smart Blocking
Intelligent blocking that learns your patterns and adapts to your workflow.
Usage Insights
See exactly where your time goes with clear, honest analytics. No sugarcoating.
Accountability
Share your progress with a partner or group. Real support, not shame.
Fridge Friction
Your bloc device lives on the fridge. Walk there to unlock apps. That physical distance breaks the autopilot loop.
Gentle Limits
No cold turkey. Gradual reduction that builds lasting habits over time.
WHY BLOC
How bloc is different.
Software limits are easy to bypass. Physical friction is not.
| iOS Screen Time | Other blocker apps | bloc | |
|---|---|---|---|
| Can bypass with one tap? | Yes (Ignore Limit) | Yes (delete app) | No — walk to fridge |
| Physical friction? | No | No | Yes — NFC device |
| Works at midnight when tired? | No (willpower fails) | No | Yes (fridge is far) |
| Monthly fee? | Free (but fails) | ₹500–1,000/year | One-time ₹899 |
- iOS Screen Time
- Yes (Ignore Limit)
- Other blocker apps
- Yes (delete app)
- bloc
- No — walk to fridge
- iOS Screen Time
- No
- Other blocker apps
- No
- bloc
- Yes — NFC device
- iOS Screen Time
- No (willpower fails)
- Other blocker apps
- No
- bloc
- Yes (fridge is far)
- iOS Screen Time
- Free (but fails)
- Other blocker apps
- ₹500–1,000/year
- bloc
- One-time ₹899
How it works
Three steps. That's it.
No complex setup. No learning curve. Just results.
01
Stick it to the fridge
Stick the magnet to your fridge. Download the free app. Pair in under a minute.
02
Block distracting apps
Pick the apps that waste your time. Set schedules for work, sleep, or focus. bloc locks them until you physically unlock.
03
Walk to break the loop
Want to scroll? Walk to the fridge first. That 10-second pause breaks the autopilot. Screen time drops.
FAQ
Common questions.
Everything you need to know before ordering.
A small NFC fridge magnet paired with a free iOS app. You choose which apps to block, stick bloc to your fridge, and whenever you want to unblock them, you walk to the fridge and tap your phone. That physical friction breaks the autopilot scroll.
bloc only blocks the apps you choose. Calls, messages, maps, and any essential apps you need always stay accessible. You are in full control of what gets blocked.
Currently iOS only (iOS 16.2+). Android support is coming soon. Drop your email on the order page and we will notify you the moment it launches.
No. It is a one-time purchase. The app is free forever. No hidden fees, no monthly charges.
The bloc device (a compact fridge magnet with built-in NFC) and a quick start guide. Download the free app, pair in under a minute, and you are ready.
We offer a 30-day money-back guarantee. If bloc is not helping you cut screen time, just reach out and we will refund you. No questions asked.
TOOLS
See where your time goes.
Free tools to understand your screen habits.
Phone Addiction Quiz
Find out exactly how dependent you are. Takes 2 minutes.
Take the quiz →Screen Time Calculator
How many years of your life will you spend scrolling?
Calculate →Sleep Score Calculator
Is your phone stealing your sleep? Get your score.
Check my score →Screen Time Cost Calculator
The real money cost of your scrolling habit.
Calculate cost →You know the feeling.
Tonight can be different.
It's midnight. You're still scrolling. Tomorrow you'll be exhausted again. Software limits didn't work. Willpower didn't work. Physical friction does.
"I spent ₹15,000 on a second phone just to create physical distance from my apps. bloc does the same thing for a fraction of the cost."
Kartik
Early adopter, Bangalore
"I set a 15-minute Instagram limit every day. I tap 'Ignore For Today' every day. I don't even think about it anymore."
Moulik
Product Manager, Delhi NCR
"I want to sleep by 10. I lie down at 9:30 and the next thing I know it's midnight. Nothing I tried worked."
Kajal
Tech Lead, Gurgaon